00:00The identity kit of the FIVI producer is that of the small company Vitivinicola, which manages
00:10more or less 10 hectares of vineyards and produces a little less than 40,000 bottles per year,
00:17which are few, but which have and express a social and environmental development, because
00:25more than 81% of the vineyards grown are in the mountain-hilly area, against an average
00:32of 60% of Italian vineyards, this basically means that the FIVI producers are located
00:40in disadvantaged areas, in the so-called internal areas, which today suffer from an ever-increasing
00:45depopulation, and this for us as a country system is a very complicated situation, because
00:53it means no longer having territorial presidium, hydrogeological protection in an extremely
01:00fragile country, something that the latest floods and climate change have shown us.
01:04In general, we remember that wine is the first Italian product exported in the world, the
01:10FIVI producer expresses a percentage of export that is slightly below average for a very
01:17simple market, it is also more complicated for a small-scale producer to reach international
01:24markets, this does not mean that there is not a good professional export, in fact the
01:28investigation has shown how 7 FIVI producing companies out of 10 export, another 20% is
01:35intended to do it in the coming years, and the reached markets are a bit those of the
01:39Italian media, the United States first, but also the European markets, and it does not even disdain the
01:44Asian market, as much as it is an emerging market, let's call it that, where wine consumption
01:50is still at the beginning, and that obviously there are regulations and access links
01:56much more stringent than the European market.
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