Skip to player
Skip to main content
Skip to footer
Search
Connect
Watch fullscreen
Like
Comments
Bookmark
Share
Add to Playlist
Report
Starbucks needs you to rein in highly customized drink orders
Fortune
Follow
11/1/2024
Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders.
Category
🤖
Tech
Transcript
Display full video transcript
00:00
Starbucks CEO Brian Nickell wants customers to cut back on highly customized drink orders.
00:05
The coffee chain thinks cutting back on customizations will improve delays
00:08
as they aim to get orders out in four minutes or less.
00:12
Nickell said Starbucks is going to add common-sense guardrails to customizations on its mobile app,
00:17
and he believes these changes, as well as refining Starbucks's core menu,
00:21
will help the chain realign with its core identity as a coffee company.
Recommended
0:45
|
Up next
Starbucks To Implement 'Guardrails' To Put Limits On Customized Drink Orders
Benzinga
11/1/2024
0:45
Starbucks’s new CEO has a long to-do list of problems
Fortune
9/9/2024
0:33
Starbucks’s new CEO is cutting 30% of the menu
Fortune
1/30/2025
0:35
Starbucks’ new CEO wants you to get coffee in “less than 30 seconds”
Fortune
12/9/2024
0:40
Starbucks CEO needs 200,000 Sharpies to bring back an old tradition
Fortune
11/4/2024
0:38
New Starbucks CEO's best business advice after serving as Chipotle's chief
Fortune
8/14/2024
0:33
Starbucks Struggles To Balance Mobile Orders And Café Culture As New CEO Brian Niccols Aims To Revive The Coffee Chain As A 'Third Place'
Benzinga
10/4/2024
0:38
Starbucks Reveals 'Back To Starbucks' Initiative. Will It Revive The Brand's Coffeehouse Vibe?
Benzinga
10/30/2024
0:39
Starbucks CEO says he won’t move HQ out of Seattle for now
Fortune
11/6/2024
2:05
Starbucks brings you the fall drinks of your dreams
Mashable
10/1/2015
0:42
How Will Starbucks Return To Its Roots? With 200,000 Sharpies
Benzinga
11/1/2024
0:43
Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline
Benzinga
1/30/2025
0:15
Starbucks' new CEO reveals his go-to coffee order
Fortune
8/16/2024
0:45
Starbucks CEO’s biggest challenge is fixing the bad vibes
Fortune
11/4/2024
2:01
Trying the new drinks on offer at Starbucks
SussexWorld
5/3/2023
0:32
Starbucks Expands Policies for Parents
Cheddar News
12/16/2024
0:32
Are Deals Going Away at Starbucks?
Cheddar News
10/15/2024
0:39
Starbucks’ new CEO has a 1,000-mile private jet supercommute
Fortune
8/23/2024
0:37
Starbucks CEO Brian Niccol Begins U.S.-Focused Growth Strategy Following Q4 Earnings Miss
Benzinga
10/31/2024
1:04
Starbucks baristas are getting a makeover
The Street
4/15/2025
4:49
Review: We try the new drinks at Starbucks
SussexWorld
7/3/2023
0:39
Starbucks is slashing menu items and laying off 1,000+ workers
Fortune
2/26/2025
0:36
New Starbucks dress code requires black tops and neutral pants
Fortune
4/16/2025
0:56
Starbucks is making a change customers might not like
The Street
5/30/2025
0:59
This Barista Makes Unique Starbucks Drinks
Cheezburger
7/17/2024
