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Fortune
  • 1 year ago
Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders.

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Transcript
00:00Starbucks CEO Brian Nickell wants customers to cut back on highly customized drink orders.
00:05The coffee chain thinks cutting back on customizations will improve delays
00:08as they aim to get orders out in four minutes or less.
00:12Nickell said Starbucks is going to add common-sense guardrails to customizations on its mobile app,
00:17and he believes these changes, as well as refining Starbucks's core menu,
00:21will help the chain realign with its core identity as a coffee company.
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