Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline

Benzinga

Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address declining sales. The move comes from CEO Brian Niccol's "Back to Starbucks" plan to revamp the brand. The coffee giant also introduced ceramic mugs, free refills, and a return of the condiment bar. Starbucks is also pushing for quicker service with a 4-minute drink delivery goal, which includes new machines, digital menus, and enhanced mobile ordering. Starbucks has been struggling with a 4% drop in sales in the U.S. and globally, marking its fourth consecutive quarter of decline.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02Starbucks is set to cut back 30% of its menu offerings by the end of 2025,

00:07aiming to streamline its menu and addressing declining sales.

00:10The move comes as a part of CEO Brian Nicole's Back to Starbucks plan to revamp the brand.

00:15The coffee giant also introduced ceramic mugs, free refills, and a return of the condiment bar.

00:21Starbucks is also pushing for a quicker service with a four-minute drink delivery goal,

00:26which includes new machines, digital menus, and enhanced mobile ordering.

00:30Starbucks has been struggling with a 4% drop in sales both in the U.S. and globally,

00:35marking its fourth consecutive quarter of decline.

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