00:00Shrinkflation, when product sizes shrink but prices stay the same, has become increasingly
00:08common in UK supermarkets, leaving shoppers feeling short-changed. Everyday items from
00:14chocolate bars to jars of coffee are quietly reduced in size, often going unnoticed until
00:20people realise they're getting less for the same cost. Yet despite these reductions, prices
00:26rarely go down, meaning consumers end up paying more per gram or milliliter than before.
00:32This year, Cadbury's selection boxes have been downsized with smaller treats than before,
00:38sparking frustration amongst festive shoppers. Manufacturers argue that shrinkflation helps
00:44them manage rising costs for raw materials, transport and production without visibly raising
00:52Critics, however, argue that this tactic lacks transparency and erodes consumer trust.
00:58Have you noticed products getting smaller at the supermarket, and how do you feel about it?
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