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00:02Cocoa prices are easing after a record-breaking rally, but major chocolate makers
00:07say shoppers should not expect cheaper chocolate yet as they focus on premium products and social
00:12media-driven marketing to revive demand, according to CNBC. Cocoa futures have fallen 34% over the
00:20past year after peaking near $12,000 per metric ton in late 2024, following poor harvests in
00:27West Africa caused by adverse weather. Lint, Berry Calabote, and Nestle all said higher cocoa costs
00:34weighed on earnings, although lower cocoa prices are expected to support margins going forward.
00:40Instead of cutting prices broadly, companies are expanding premium offerings, influencer marketing,
00:45and viral products, such as Lint's Dubai-style chocolate, to attract younger consumers and
00:50rebuild sales. For all things money, visit Benzinga.com.
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