00:00Sustainability
00:06Talking about sustainability today is a contradiction in itself,
00:09in the sense that very often we talk a lot about sustainability, but we do little.
00:14The challenge that we accepted four years ago
00:18was to base all our activity on doing,
00:22before telling, because we believe that doing is the best way
00:27to create culture, first of all, and to spread
00:30the power of the message of sustainability
00:34inside and outside the organizations.
00:37For this reason, we have been focusing for two years
00:40on increasingly complex projects,
00:42based on partnership and social infrastructures.
00:45The main project that we will carry out this year
00:48is the project called Riggiogare il Futuro,
00:51which involves different associations in the third sector,
00:55many institutional partners and also many supporting companies.
00:59This is because probably only by involving more people,
01:05more organizations, more actors in the sector,
01:10we can effectively bring a message with strength
01:15and a message that sooner or later becomes culture.
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