00:00I think I can offer two perspectives, one that concerns the supply chain of a distributor.
00:17We have a few thousand suppliers who supply all our products.
00:24I think that a contradiction that can be won is that of working in a supply chain logic.
00:32We strongly believe that sustainability must be done together.
00:36This is a key word for sustainability.
00:39But to do it together, we must generate value together.
00:43Otherwise, the contrast, and this may be the contradiction that I offer to the reflection,
00:51can be won if we combine the logic of creating joint value.
00:56I'll give you some very simple examples.
00:58If we have to eliminate packaging, over-packaging,
01:03or go for packaging that has solutions that are not necessarily plastic-based,
01:10to find together a solution that also includes, and this is the utopia,
01:16perhaps a reduction in the price to be offered to the customer.
01:19Trying to work on all the phases, even industrial ones,
01:25but not only, even in the distribution phase.
01:28This is a great opportunity and perhaps one of the biggest contradictions that exists in wide consumption.
01:35The second perspective is that of, I think, a big word, educating customers.
01:42We have a lot of people in our shops.
01:45Every week, 12 million people come.
01:49And therefore, to offer the opportunity to these 12 million people to have from Conad
01:55a relationship that is based precisely on the concepts of sustainability,
02:01perhaps also of education, consumption behavior,
02:05and the purchase and consumption of sustainability,
02:08taking advantage of this great power that people can have to speak.
02:14We believe that these are two forces that can create a better future in the field of sustainability.
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