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Variety
  • 1 year ago

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00:00What additional tools and technologies are making your work more effective in the marketplace?
00:05Yeah, I would say from a technology perspective, we're certainly enhancing the way in which
00:14we think about providing more tools to our advertisers.
00:19You know, that's something that we've started last year and continue through 2024.
00:27We bring self-serve components to the way in which we allow our advertisers to plan
00:33more effectively and control how they want to plan with us more effectively.
00:37I think as we go into next year, we'll bring more of that availability to our suppliers.
00:43You know, from a day-to-day tools and tech that we use, we use a significant amount of
00:50tech across the organization.
00:52We're very lucky in having that across the enterprise, and whether it's communication
00:57tools or otherwise, yeah, bringing that to life is really important.
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