Tubi's Anjali Sud on Original and Expansive Content Library | Variety Studio presented by Canva - video Dailymotion

Watch Tubi's Anjali Sud on Original and Expansive Content Library | Variety Studio presented by Canva - Variety on Dailymotion

Transcript

00:00Big picture, the story for Tubi is a lot of original content is coming your way,

00:04including one of my favorite sports personalities, Mr. Deion Sanders.

00:08Oh, right. Coach, I love it.

00:09Who is just money. I mean, you know, you just you do not scroll past him on ESPN.

00:15You know he's going to say something.

00:16Tell me about sort of how that came to be and also what you think that's going to bring to Tubi.

00:21So Tubi's mission is to give all people access to all the world's stories.

00:27And we have the world's largest library of movies and TV shows.

00:30A lot of people don't realize that.

00:31That's a big statement.

00:32It's it's it's a massive library.

00:34We've spent over a decade building it and multiples larger than other streamers.

00:41And so really what we offer first and foremost is we're free entertainment

00:44and we give people a lot of choice and we try and really listen and understand what they want.

00:49Our original strategy, you're absolutely right.

00:51We've been sort of investing more here.

00:53It looks really different from what you might think of as an original strategy

00:58from more of the traditional streamers.

01:00We don't necessarily go in and try and and find that next critically acclaimed show.

01:05That's, you know, a very significantly large budget.

01:08What we try and do is listen to our fans both on Tubi and what's happening in culture,

01:15what's happening in social.

01:16And we look to just find those stories.

01:19And so that's what you're really seeing from us.

01:22You know, Dion and the show that we're going to be coming out with him.

01:27That is, you know, Dion is a Tubi fan.

01:29He has been literally tweeting about Tubi for a while.

01:33And he has an incredible fan base that has basically told us,

01:36like, we want to hear more from him in some of these other topics around culture.

01:42And so that's why we invested in it.

01:43We're launching a movie called Sidelined that's based on a Wattpad YA novel pretty soon.

01:51And it stars a TikTok star who's doing this first movie, Noah Beck.

01:55And that's because, like, we're hearing from that fan base.

01:58And so I think when we think about originals,

02:02our lens is we want to listen to what our audiences want.

02:06Because we have this huge library, because we have such a large audience now,

02:09our signals are getting better and better about what people are interested in.

02:13And for us, originals are just a way to actually just get that

02:16type of content and storytelling produced that might not already exist in Hollywood.