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Meta's Nicola Mendelsohn Shares the VR and AI Developments | Variety Studio presented by Canva
Variety
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1 year ago
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00:00
Now, I know Meta has invested a lot, a lot in VR,
00:05
hasn't really paid off as a product category just yet.
00:08
But what is the interest?
00:10
What's the appetite from advertisers?
00:12
What's the opportunity?
00:13
Yeah, so look, Mark set out a vision, a decade-long vision,
00:16
in terms of how he sees virtual reality coming in.
00:20
And we just announced, a couple of weeks
00:22
ago at our developer conference, the latest Quest
00:25
device, the 3S, which is really exciting.
00:28
I don't know if you've tried it.
00:29
But every time I put our latest version on,
00:32
I'm kind of blown away by how it feels and how it is.
00:36
What we also shared recently, though,
00:38
was Orion, our first AR glasses, wireless, which, again,
00:43
when I tried it, I couldn't believe what I was seeing.
00:46
There was one moment when, and a lot of this is powered by AI,
00:51
the vision for the Metaverse that Mark has set out,
00:54
VR, AR, and AI, they're all happy bedfellows
00:57
coming together.
01:00
I had the experience of looking at a fridge, my glasses,
01:04
and I were looking at the fridge.
01:05
And I said, hey, I'd like to make a smoothie with the things
01:08
that are in there.
01:09
And a screen in front of my eyes came up
01:12
with menu suggestions of what I could create.
01:15
I was like, whoa, this is unbelievable.
01:18
Then I was like, well, I'm going to try and trick it.
01:20
I took a couple of the things away.
01:21
And I said, now what would you suggest I create?
01:24
Totally different recipe.
01:25
Is that right?
01:26
Yeah.
01:26
And you see the same sorts of things where,
01:28
and a lot of this is controlled by eye movement,
01:31
and also with a device on your wrist.
01:33
So you can make a haptic device on your wrist.
01:35
So you can make small movements with your hands
01:37
to either flick things on or move things on
01:39
or move things left and right.
01:41
Honestly, it blew my mind.
01:42
I was beyond excited about it.
01:44
Now, this is a prototype.
01:46
You can't go out and buy it just yet,
01:47
but it's an indication of where this is going.
01:50
But so clearly there's an advertising opportunity here.
01:53
When does it translate into real money?
01:56
Yeah, so the way that Matter has built all of its products
01:59
is we always start with people.
02:01
Right back to the first question you asked me.
02:02
How are people utilizing these things?
02:05
Really understand that, get the usage up,
02:08
and then we'll think about monetization after.
02:10
We are not even thinking about that
02:12
when it comes to these sorts of devices at this time.
02:16
It's much more about getting out to people,
02:18
people enjoying it, seeing it, and then
02:20
we'll think about the other thing.
02:22
You must have some thoughts.
02:25
Well, actually, it goes back to the creator economy
02:27
side of things.
02:29
More and more people are creators today,
02:32
even than there were five years ago,
02:33
and more will be in another five and 10 years.
02:36
So I think that's probably one of the areas
02:38
that you would look at and think about first
02:40
is in terms of how do you ensure that those creators that
02:42
are coming with their followings,
02:44
with their audiences, how do you make it something
02:47
that they can flourish in?
02:48
Because if they flourish, the ecosystem
02:51
will flourish around them.
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