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Variety
  • 1 year ago

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00:00We like to say Uber moves culture.
00:03And so in my role and what we're doing on the ads business,
00:06the Uber advertising, utilizing our own data set
00:10is actually new for advertisers.
00:13And so our ability to understand where people are going,
00:16what are they getting when they're in a Uber on a trip
00:18or when they're ordering on Uber Eats.
00:20And so we're actually able to utilize that,
00:23bring it to advertisers and help inform
00:26what they might run to reach these consumers, right?
00:28And so when I say Uber moves culture,
00:30we provided an average of 3,000 trips
00:34to the Taylor Swift show per show, right?
00:36And she's done well over 200 shows at this point.
00:40And so we have advertisers who come
00:42and they wanna reach concert goers,
00:44or we're actually working with,
00:45we were talking earlier,
00:46we're working with Canva right now
00:48who wanna reach more of an advertising
00:51and business-minded audience.
00:53And so we're working with them in some ways
00:54to actually understand the data on our side,
00:57who are those consumers
00:58and then create a campaign from there.
01:00♪ Hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey ♪
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