00:00In short, getting older is seen as a negative time of life, certainly not one
00:06to look forward to. We deny getting old, being old, we hide it, we don't admit our
00:13age. And it's those negative views, assumptions and expectations that lie at
00:19the heart of ageism. Ageism is stereotyping, prejudice and
00:25discrimination towards others or oneself based on age. It's how we think, the
00:32stereotypes of older people is frail, forgetful, foolish. It's how we feel, our
00:38prejudices, that old is bad, ugly, scary. And of course how we act, discrimination,
00:46locking people out of work, excluding them from promotions because of
00:51assumptions that they're just on a path to retirement. Now ageism can be
00:56experienced at any age but ageism against older people comes from deeply
01:01negative feelings about what it means to be and to get older. Ageism is pervasive,
01:08it's acceptable, it's normalised and it is underpinned by powerful stereotypes
01:14and unquestioned assumptions which lead to exclusion, marginalisation and
01:20inequity. In Australia, research consistently tells us that people
01:26experience ageism, it has negative impacts, it locks people out of work, it
01:31marginalises people, makes older people feel invisible, it diminishes their value,
01:36their autonomy, their voice and erodes their rights. It is often most keenly
01:41felt for the first time in the workplace, followed closely by in health care.
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