00:00So, Klenyo is a range of tropical non-alcoholic spirits and rinsed drink cocktails.
00:19I started the company just over five years ago and it was really in response, I guess,
00:25to what I saw was a need for better grown-up non-alcoholic drinks, you know, doing dry
00:31January, being on a night out with friends and finding that a Diet Coke or JTRO just
00:36wasn't cutting it anymore.
00:38But also importantly I wanted to make it fun for people and show them that actually it's
00:42not boring to not drink and it can be fun, it's just the options aren't great.
00:47From that, Klenyo was born.
00:49We are a South American, upbeat, fun, inspired brand that's all about bringing joy to not
00:56drinking.
00:57Highlights?
00:58Certainly, you know, gaining our first major listing in Sainsbury's in month two.
01:04We went straight into 500 stores, that was quite a big moment, it was just myself and
01:08the business at the time.
01:10I think launching into new markets, so the U.S. has been a big one.
01:15We are now in a major national retailer over there and we're planning to grow that market
01:20quite substantially.
01:22Growing a team, growing a culture and, you know, being part of that process has been
01:29a really important learning curve for me as well.
01:31So there's been so many moments, it's hard to kind of pinpoint just a few.
01:36Yeah, so I mean if you think about the alcoholic spirits market, we're in the non-alcoholic
01:44spirits segment.
01:46That is actually, I mean, it's a billion-dollar industry.
01:50It's actually stagnating at the moment, it's not really growing, whereas non-alcoholic
01:55spirits are growing 30% annually and in some markets it's growing as much as 170% year
02:02on year.
02:03So there's a huge opportunity for growth there and we're just seeing in terms of some of
02:08those cultural changes around drinking are really shifting.
02:12So, you know, you hear a lot that younger people are drinking less alcohol and they're
02:16switching to non-alcoholic alternatives and so we see it as a real opportunity to be there
02:22at the right time.
02:23Calenya was an early entrant into the industry, we're well-established in the U.K.
02:28So we really want to grow with that industry and if I think about how far it's come in
02:33just five years' time and I think about the next five years, it's going to have changed
02:38dramatically again during that time.
02:41So really excited for what's to come.
02:44In terms of what I'm hoping for the company, I mean, I started this business with I guess
02:49a pure intention of being able to walk into any bar, restaurant or supermarket and without
02:57a shadow of a doubt be able to buy a non-alcoholic grown-up alternative of some kind.
03:02We're in the non-alcoholic spirits business.
03:06So I won't stop until there is a non-alcoholic option in every bar, restaurant, pub all around
03:12the U.K. and the world and I would love for Calenya to be a large part of that shift.
03:18So yeah, for me it's more of a paradigm shift around how we drink and how that's changing
03:26and I think if Calenya has helped drive that shift in some way, that will definitely mean
03:33success for me.
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