00:00Hi there, my name is Jamie Bird, one of the joint managing directors here at Bird's Bakery.
00:20Really excited about everything that's to come at Bird's over the coming years,
00:23whether that's product development, shop development, people development or technology
00:27development. We've just got started with our rebrand from that launched in January 2024
00:35and we've now got eight newly refurbished stores open and we're excited for everything else that's
00:40to come in 2025 and beyond. Continuous development is one of the values that we have at Bird's and
00:46it's something that we continue to look towards, so whether that's looking at growth it's we're
00:53always investing for the lifetime of birds. So we're really excited but we don't rush into decisions,
00:59we take our time make the right decision that's for us and for the business and importantly for our
01:04customers. It's really exciting, I mean when I move back to the East Midlands after a time of working
01:13in London you forget quite how iconic the brand is and how everyone's got a favourite and everyone's
01:21got a story to tell and it's something that's really, really important that we continue to harness
01:26and it's something that we continue to love to hear about. You still see that on our website now,
01:31how every customer has the opportunity to share their little bird story. And we do come out with
01:39one of my favourite facts for birds and an iconic birds product as such is the baby elephant's foot.
01:45So whilst it is a treat it's still under 100 calories. But changing dietary requirements is
01:51something that we're continuously looking at. You know the way people eat is much healthier than
01:57maybe historically or previously. So as we adapt and revitalise the spine of our basket it's something
02:03we're doing a lot of work on whether that's vegetarian options, vegan options, sadly they won't be
02:09gluten-free for the time being due to our main bakery in Ascot Drive and the limitations there.
