00:00As specialists we can first of all bring our authority to the outside of our
00:10shirt, of our clothing. In particular, we have also thought of citing the sources we
00:16use to disclose our contents, therefore to disclose content that is scientifically
00:24based and not based on the way of saying or on the ways of doing or on the trends.
00:32Why does the doctor become an influencer? Skills are required, in particular of communication,
00:39that is, to get in touch with the public, to interest the public above all, because the
00:45attention span of the public is now very reduced, therefore to be able to attract
00:51attention must be immediately interesting.
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