Genesis has been turning up the heat on BMW and Mercedes for nearly a decade, and now Hyundai’s luxury brand is showing off a crop of futuristic concept cars at the 2024 New York International Auto Show. Forbes Contributor Scotty Reiss (A Girls Guide to Cars) shows off the X Gran Berlinetta and Neolun, and explains the real reason concept cars are so important for brands.

The Genesis X Berlinetta concept is a piping hot orange colored Korean supercar. Created by Genesis for the Vision Gran Turismo series, this sleek coupe is powered by a hybrid V6 powertrain pumping out a total of 1071 hp and 986 lb-ft of torque. For anyone wanting to drive the X Berlinetta (virtually of course), just access Gran Turismo 7, as the car was added to the game in January.

The fully-electric Neolun (meaning “new moon”) is a big, hyper-luxurious SUV concept with a lavish two-row interior with front seats that swivel backward, but it could easily be a three-row machine if it reaches production.

Inside, the Neolun is full of ambitious features, only some of which would make it to a real-world model. Rotating seats and coach doors have been done before on other vehicles, but the radiant heating in the floor and the complete lack of a B-pillar are ambitious indeed. The lights, which are totally flush with the body panels, seem more likely to make production.

Read more on Forbes:
https://www.forbes.com/sites/alexkwanten/2024/03/28/the-10-coolest-cars-from-the-2024-new-york-auto-show/

For more from Scotty Reiss:
https://agirlsguidetocars.com/

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