00:00 KK Supermart can trace its humble beginnings back to a shop lot in Kuchailama.
00:06 In January 2001, the convenience store chain's founder and executive director, KK Chye and
00:12 his siblings set up the first KK Mart outlet with RM60,000 in capital.
00:18 The company's business took off immediately.
00:21 In no time, KK Mart has opened 800 outlets across the country with the majority of them
00:27 located in the Klang Valley, Melaka, Negeri Sembilan, and Johor.
00:32 KK Mart also expanded its reach to South Asia, opening up 21 outlets in Nepal and 3 in India.
00:39 It is now the second largest convenience store chain in Malaysia, behind 99 Speed Mart.
00:45 Competition in the industry got stiffer with the entrance of other foreign names, particularly
00:50 Japan's Family Mart and South Korean convenience store, CU.
00:55 However, the influx of competitors did not seem to hinder KK Mart's growth.
00:59 The company is setting its sights on opening 1,000 branches in Malaysia.
01:04 KK Mart was thrown into the spotlight recently after independent preacher Firdaus Wong posted
01:09 photos of socks bearing the word "Allah" being sold at its Bandar Sunway outlet.
01:15 KK Mart issued an apology for selling the product and explained that the product was
01:19 a consignment item from a vendor, Sinjan Chang Sinjan Berhad.
01:23 The product has since sparked calls to boycott KK Mart, with UMNO Youth Chief Dr. Ahmad Saleh
01:29 urging leaders in the wing to file police reports against the company.
01:32 [MUSIC PLAYING]
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