IDD TV - FSEA: Foil & Specialty Effects GOA 2009

Kym Conis, Assistant Director, Foil & Specialty Effects Association joins Chris Lyons, Publisher Packaging Design Magazine for an update on the FSEA. Kym shares some facts and conclusion from their recent studies about the impact of using foil and other effects on product sales and sustainability. Their studies proved that adding foil and specialty effects did little to compromise the environment when used in packaging, great news for the industry and designers. FSEA also has a great glossary and how-to guide for designers, find out more at http://www.fsea.com