00:00 The major retailers are paying businesses like this to make home brand alcohol products.
00:07 So this is a 330ml glass bottle with cider for a supermarket.
00:14 The company also makes 500,000 bottles a week of low cost wine.
00:19 It's easier for a product to go from a concept straight through to the shelf if you're using people that already have the infrastructure set up.
00:26 Major liquor retailers are now selling hundreds of home brand products.
00:31 It's really taken off, especially in wine and beer and now we're seeing it more in spirit seltzers and RTDs.
00:38 The biggest players include supermarket giant Coles and Woolies spin off Endeavor which owns BWS and Dan Murphy's.
00:47 They control the cost of production and then they have a product that's exclusively on their shelves.
00:53 Although the shopper doesn't always know they're buying it.
00:57 So I just bought this bottle of gin from a liquor store that's owned by the supermarket giant Coles.
01:02 It looks pretty boutique, it says it's made in Tasmania but if you flip it over here it says it was made by a Coles subsidiary company making this home brand.
01:13 I actually thought it was a small Tasmanian producer and I thought how could they do it that cheap?
01:18 It's almost deceiving the public I believe. They're mimicking small business and small spirit brands.
01:26 Beer brands have also been raising concerns.
01:30 We're getting further squeezed by retailers preferencing private label products after they have met the terms of the majors.
01:37 Coles and Endeavor say they work with suppliers and they're giving shoppers booze on a budget.
01:43 IDL also says the retailers are supporting businesses like theirs.
01:49 There will always be a place for homes of brands to be developed.
01:53 One industries gain could result in a squeeze for others.
01:57 those.
01:57 [BLANK_AUDIO]
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