The Decline of NASCAR: Lack of Promotions and Recognizable Stars

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00:00 [MUSIC]

00:03 >> This Daytona 500, honestly, more people care about

00:08 the professional slap league than care about NASCAR.

00:14 Who in their right mind, the only reason that I brought up,

00:18 I said to you before the segment, I went, what is that, Daytona 500 this week?

00:24 Because you wouldn't know it even existed on the Earth if it wasn't for

00:29 you doing nine Daytona winners on Today in Carver High History.

00:36 What is the deal with this sport?

00:37 They don't promote it?

00:38 Who even knows where it's on?

00:41 >> I have been telling you this for years now,

00:44 cuz this started right around when I started working with you.

00:47 They have had a problem for a long time.

00:51 They have not created any new recognizable stars in their game.

00:59 And we welcome in our radio affiliates for

01:00 El Costa Costa to Thursday Series XM 159 and Sports Byline.

01:04 Great to have you with us.

01:05 They have no new recognizable stars.

01:07 Back in the day, and listen, I'm not saying 50 years ago, 20 years ago,

01:12 Dale Jr., Jeff Gordon, Tony Stewart, Danica Patrick.

01:19 Look, you could not be a racing fan and you knew who those people were.

01:24 You knew what they did.

01:26 You could say the name Dale Jr., Dale Earnhardt Jr., or Jeff Gordon, and

01:30 people would go, that's the NASCAR, he's a race car driver, he's whatever.

01:34 You couldn't pick these guys out of a lineup who are in NASCAR now.

01:37 And that- >> You could name one.

01:38 >> It's serious though.

01:39 That is their biggest problem.

01:42 They have no juice cuz they have nobody that anyone cares about, and

01:46 that's their issue.

01:47 >> And they have no PR.

01:49 They have no publicity.

01:51 They are not in the psyche of this country's sports scene.

01:57 I mean, honestly, when do you ever see them promoting NASCAR anywhere, ever?

02:04 Literally, it's dead.

02:07 And then they say there's 80 million NASCAR fans, my ass.

02:11 >> That's what they say, is that there's 80 million.

02:14 I probably don't either.

02:16 I just even wanted to look, who do they even have in this race?

02:21 It's actually locked, right?

02:22 Like Brad Keselowski, Chase Elliott, Danny Hamlin, Joey Logano.

02:28 These guys are not household names.

02:30 They're just not.

02:31 They're not household names.

02:32 >> Those guys have all been known in the last ten years, and

02:36 no one gives a rat's ass about one of them.

02:38 >> Correct.

02:39 They've all been racing for a while.

02:42 But they have not broken that ceiling that all those people I mentioned before

02:47 did for this sport.

02:49 And if you went further back, Richard Petty, Dale Senior, etc.

02:53 Those are all people that broke the glass where they were popular to everyone,

02:58 not just NASCAR fans.

03:00 >> Who's the racist guy that got in trouble,

03:02 that he was the one that they threw out for a while.

03:05 And then he came back, and he's a really good driver.

03:08 And I can't even remember his name.

03:10 >> I don't remember his name either.

03:12 >> He's in this field.

03:14 >> Is that Austin Dillon?

03:18 >> No. >> No, it's not Austin Dillon, right?

03:20 I'm not sure who it is.

03:22 That's why we don't wanna name him.

03:23 >> Dillon Brothers, but there's a guy, and

03:26 it's no bad that we don't even know his name, that's how bad it is.

03:30 He was a driver that got thrown out for saying racist stuff.

03:35 And they banned him, and he went down, and he was racing dirt tracks.

03:39 And then he finally got admitted back into NASCAR, and he wins.

03:45 He's a great driver, but I don't even know his name.

03:49 That's how bad it is.

03:50 >> Kyle Larson?

03:51 >> That's him. >> Kyle Larson?

03:51 >> That's him.

03:52 >> I believe it's Kyle Larson.

03:53 >> And he's a great driver, but no one gives two shacks about him.

03:58 I couldn't even tell you his name.

04:00 You had to pull it out of the Google.

04:02 >> I had to search for it.

04:03 >> Yeah. >> Of course you did.

04:04 No one knows any of these guys.

04:06 People say that it's popular, and cricket is more popular.

04:10 >> Right, they like to put the numbers in your face that, yeah, but

04:14 X amount of people watch the Daytona 500.

04:16 >> No, they don't.

04:17 No, they don't.

04:18 >> I just don't feel like it's the same that it was when those other guys were

04:22 driving.

04:23 It just doesn't.

04:24 >> No one watches that race.

04:26 >> They don't.

04:27 >> They lie.

04:28 They lie.

04:29 Like here's me.

04:30 When that race is on, here's me like this.

04:32 I'm like, click.

04:33 [MUSIC]

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