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00:26, Aboul Manadel, [INAUDIBLE] with me. [SPEAKING FRENCH]
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03:46 Yes, that's all via WhatsApp, which makes the task very accessible for farmers without installing a new application or doing a new training on this technology.
03:55 So it's very easy to use.
03:58 Yes, just add your phone number and start chatting with Mojito as if you were chatting with an agronomist.
04:05 And what is an agriculture?
04:09 An agriculture is the case of a very large field, so a farmer cannot take his phone and take pictures manually.
04:16 So he will need an autonomous robot that goes around the field.
04:20 Then he detects plant diseases in a more precocious way than Mojito, because he uses an advanced multispectral camera.
04:29 It generates a relationship with the geolocalized diseases on the farm so that the farmer can pulverize the pesticide.
04:36 El Mahdi, what specific advantages have Moroccan farmers noticed when using the DeepLeaf solutions compared to traditional methods?
04:51 Traditional methods are based on the human eye, and the observation of the eye only perceives the spectra that are visible, i.e. the red, green, blue, RGB.
05:03 But for our solutions, they can see the infrared and the ultraviolet, which gives them the ability to detect the disease in a precocious way,
05:10 that is, before spreading on the farm, before having significant harvest losses.
05:16 Also, not to use the pesticide in an excessive way and to stay on the load list to be able to export agricultural products at the end.
05:29 How does DeepLeaf adapt to the different agricultural conditions in the kingdom with its AI technology?
05:39 Fortunately, in Morocco, there is access to a lot of free satellites such as ANSAT, Sentinel, and thanks to these satellites, we can integrate the weather in real time.
05:49 That is, when you ask a question to Moshida, or send you a photo of a plant disease,
05:53 it takes into account the climate change that you may have in the next 16 days,
05:59 and it generates answers based on this information, and it gives you ways to optimize the performance of your crop.
06:09 And today, what challenges did you encounter in the development and implementation of DeepLeaf AI technology in agriculture?
06:20 Of course, since agriculture is a field area, that is, we have to go to the field, collect data, and do tests on experimental farms.
06:29 And thanks to our partners today, we were able to access advanced farms where we were able to collect thousands of images and access agronomic experts
06:39 who feed our Moshida with data, agricultural advice, and expertise.
06:46 El Mahdi, do you have any expansion or adaptation projects of your solutions to other regions or specific cultures?
06:57 Thanks to our collaboration with Tanzania, we won a Pitch AgriHack prize there, and we represented Morocco well.
07:05 I was the first selected.
07:07 So this collaboration helps us to expand on a continental scale, and our data collection operations also in these regions
07:15 allow us to support more cultures and diseases.
07:19 We aim to continue this expansion and go to other regions, such as North America and Europe.
07:25 And how do you measure the environmental impact of your approach today?
07:33 At DeepLeaf, our approach to impact measurement is based on field experimentation on experimental farms by culture and by region.
07:42 Thanks to field experiments, we were able to identify that our solutions reduce pesticide consumption by up to 6% within the first three weeks.
07:52 After two months, the solutions go through a prevention stage,
07:55 which means we are reducing consumption to 20% or 30% since the treatment is targeted by geolocation on the farm.
08:05 What are the perspectives of DeepLeaf in terms of technological innovation for agriculture in Morocco, since you are in the kingdom?
08:15 We have a vision to allow farmers who use DeepLeaf solutions to have pesticide-free certificates to be able to export their products without hesitation.
08:30 DeepLeaf's innovation will not only limit itself to disease detection, of course.
08:34 We will move on to other stages, to a responsible, resilient agriculture, which will face climate change.
08:40 We will include other aspects of agriculture, such as irrigation and fertilization.
08:45 We wanted to democratize access to this technology by breaking the communication barrier between farmers of any size and the technology.
08:55 Today, your workshop is based in Ben Guerir. You said earlier that you were about to move to Casablanca.
09:07 Tell us a little about that. How is it going to happen exactly?
09:11 In Casablanca, we have just launched a robotic workshop where we will work on agricultural robots and also on other assistant robots for other fields.
09:24 It is a collaboration with You Investor. It is a fruitful collaboration.
09:31 We already had a very good vision of how we will start manufacturing by using 3D printers, laser cutters, etc.
09:40 We have just launched next week, God willing.
09:43 El Mahdi, tell us, how do you plan to show young people who want to start that anything is possible, that it is enough to just believe in it?
09:58 I wanted to say that this experience that I have just shared now and all this roadmap that I have lived, it was not planned.
10:07 I tried to plan it, but it was not planned. I could not have done it if I did not believe and if I did not take the first step forward.
10:21 I want to tell young people who want to start entrepreneurship, who want to leave their laboratories and bring their innovation to the world and market it, to take the first step.
10:32 They should not always know what will happen next, because it is still a matter of luck, etc.
10:39 But you have to take the initiative. Do not try to learn that someone will tell you, "This is what you have to do," etc.
10:47 You have to take the initiative yourself.
10:49 You have to go beyond your dreams.
10:52 Very quickly, El Mahdi, what are your views on Agritech in Morocco today?
11:01 In Morocco, Agritech has several areas of innovation.
11:07 There is not just technology, IT, etc. like Deepleaf.
11:11 There are also other startups that innovate in this area, such as Jodor, such as PGPR Technologies, etc.
11:18 And there are areas of biotechnology, areas of fertilizers, areas of SERS, SMART, hydroponics, etc.
11:28 And all these solutions have the same vision, to democratize Agritech in Morocco and to make a resilient agriculture in the face of climate change and in the face of the problem of ravages and water scarcity.
11:44 A sustainable and connected agriculture.
11:47 El Mahdi Abdelmanadel, thank you for answering our questions.
11:51 Morocco is proud of you. Africa too. Thank you.
11:57 This concludes this issue of Mediap. Thank you for watching.
12:01 Wherever you are, take care of yourself and go to the end of your dreams. Never give up.
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