FIFA President says football fans need to build on the social impact of the Women’s World Cup

After a month of enthralling games, the women's world cup has come to an end -- with millions of new fans in Australia asking: What's next?

Transcript

00:00 People involved in the game knew the potential it had, but to see that realised on a global

00:07 stage with not just incredible broadcast ratings here in Australia, but in other parts of the

00:12 world as well.

00:14 Highest broadcast figure for a Germany World Cup game was now the women's game, not the

00:19 men's game, which is quite astounding.

00:21 So this is being replicated over and over.

00:25 The President of FIFA, Gianni Infantino, was asked about that.

00:30 What needs to happen now?

00:31 We've got to this absolute new, it's a crescendo.

00:34 How are we going to top that?

00:35 How is it going to continue to grow?

00:37 This is what he said.

00:38 We need to build on that.

00:39 We need to push even more on that.

00:42 We need to say to everyone what has been happening here and nobody can close their eyes anymore.

00:50 It doesn't just have a sporting impact.

00:52 It has also a social impact, a transformational impact for the society and this is what is

00:58 important.

00:59 I think what it shows is by the huge base that came into the fan sites that attended

01:04 every single match, not just the Matildas matches, but every single game that was played

01:08 both here and in New Zealand, that there is an appetite, that there is a recognition of

01:12 the strength of the women's game.

01:14 And now it comes down to how does the media continue to support them?

01:17 We've got the Olympic qualification series picking up again in October.

01:22 We've got domestic leagues that people can become a part of and to go and watch and show

01:26 their support.

01:27 And it's those avenues that I think Gianni Infantino was referring to, that focus needs

01:32 to remain here.

01:33 What are we all going to do in order to keep that momentum going?

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