Asmara, a global fashion company that operates in 13 countries with sourcing offices in nine and employs more than 1,100 people. The company acts as a bridge between brands and suppliers. EVP-Technology, Sustainability, and Marketing, Asmara Group NITIN GUPTA exchanges his views on the blockchain, the US-China trade war, and apparel sourcing.
Highlights from the video:
- Size of the global apparel industry
- Changes in apparel sourcing
- Initiatives to increase sustainable production
- Beneficiaries of the US-China trade war
- Blockchain and supply chain
- Expectations from the textiles policy
- Challenges curbing the growth of Indian apparel industry
Conclusion: There is an increased awareness among consumers on the negative social, health or environmental impacts of their consumption. But, they do not expect to spend more for sustainable products. So, the expectation is that sustainability will be a new normal for the industry.
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