00:00Music
00:05Music
00:22♪♪♪
00:31Hello, Mirsa! Merry Christmas!
00:34Speaking of Christmas, it's definitely identical to Christmas decorations,
00:37especially the Christmas tree.
00:39Some are modern, some are classic, some are handmade,
00:43but it turns out there are also original ones in Indonesia.
00:46What about you, cameraman? Which team do you like the most?
00:50The handmade team?
00:52Oh, you mean the original team?
00:55Are you curious where the location is?
00:57Follow us on Women's Talk IDX channel.
01:00♪♪♪
01:13Welcome, Diplomat Pemirsa!
01:15As you can see behind me, there are two original Christmas trees.
01:21They look like they were imported.
01:23We're going to talk to the owner of Plomart.
01:26Follow me, Frisa Sopodatu, only on Women's Talk IDX channel.
01:30♪♪♪
01:39Hi, Meris!
01:41Merry Christmas!
01:43How are you?
01:44I'm good.
01:45This is the second time we're going to talk to the owner of Plomart.
01:50Meri Anwar.
01:51How are you?
01:52I'm good.
01:53We're going to talk about Christmas theme.
01:56We're ready for Christmas theme.
01:59As you can see, the Christmas tree I mentioned earlier is original.
02:04This is original?
02:05Original.
02:06How is it possible?
02:07Was it imported?
02:09There are several types of Christmas trees.
02:12Some are cut from the forest.
02:17It's not a protected forest.
02:21It's planted for commercial purpose.
02:24It's specifically for Christmas tree.
02:29Christmas tree.
02:30Yes, Christmas tree.
02:31Some are cut from the tree.
02:34This is from Oregon, USA.
02:37The small ones are made by people.
02:42We usually cut the branches.
02:45Then, we stick them together.
02:48So, this is not a real Christmas tree.
02:52Yes, it's made in Poland.
02:57This one is from Europe.
02:59This one is from America.
03:01The aroma and vibe are different.
03:05Yes, the vibe and aroma are different.
03:08This is called Cemara, right?
03:09Yes, Cemara.
03:10Cemara is a type of Nobilis.
03:15Can we touch it?
03:17Yes, you can.
03:18It's really similar to the artificial one.
03:21We often see it in the shops.
03:25So, there are more Christmas trees than before?
03:28Yes, there are more.
03:30We usually come every third week.
03:33In November.
03:34November is the third week?
03:36Yes.
03:37If it's the third week of November,
03:39Christmas is still a month away.
03:41Yes.
03:42How long does it last?
03:44Two months.
03:45Two months?
03:46That's quite a long time.
03:47Yes, it's quite long.
03:48Because we cut the trees,
03:50we have to water the branches.
03:55So, the tree can drink and eat.
03:57So, it's still fresh.
03:59Yes, it looks like it's still fresh.
04:02Even though it's almost a month away.
04:04Yes.
04:05So, how do people choose the real Christmas tree?
04:10Because in Jakarta,
04:14there are a lot of artificial trees
04:17that can be used again.
04:19That's the economic principle.
04:21We can use it again next year.
04:23So, a lot of people are looking for the real Christmas tree?
04:26Yes.
04:27Maybe not as many as the artificial ones.
04:30Because the real one has a different feel and vibe.
04:35Because the scent is also different.
04:37So, when we enter the room,
04:39we usually smell it.
04:41It's like a fine smell.
04:44For example, if you buy a flower,
04:46the owner will want it to be different
04:48from the real one, right?
04:50Yes.
04:51Let's talk about the price.
04:53For example, this small one,
04:55how much does it cost?
04:57It ranges.
04:58There are ones that are 30 cm.
05:00We start from IDR 300,000
05:02all the way up to IDR 80,000.
05:04It's around IDR 3 million.
05:05But for the cut trees,
05:07we start from IDR 2 million
05:09which is IDR 1 meter.
05:11All the way up to IDR 5 meters,
05:13it's IDR 80 million.
05:15Oh, IDR 80 million.
05:17Wow, IDR 5 meters is IDR 80 million.
05:19What about the ones we saw outside?
05:21It's IDR 4.50 meters.
05:23How much is it?
05:24IDR 60 million.
05:25Okay.
05:26What about this one?
05:27This one is about 1.80 meters high
05:30and costs IDR 3.50 million.
05:32IDR 3.50 million.
05:33Okay.
05:34Not bad, right?
05:35Not bad, yes.
05:38What about the animal consumers this year?
05:41What is it like to shop
05:43for Christmas trees at Plomat?
05:45It's really okay.
05:46It's really okay, right?
05:47Because we already have our own market
05:49and they really want to celebrate
05:51and they are really happy
05:53with the freshness and the fragrance.
05:55And the shape is already
05:57real and different.
05:59And actually, with real trees,
06:01there are not too many ornaments
06:03that need to be installed
06:05with lights.
06:06It's already beautiful.
06:08It's really different, right?
06:10Are you interested next year?
06:12Let's go straight to Plomat.
06:14Yes.
06:15How do you usually advertise
06:17or market it?
06:19So that the viewers of IDR Channel
06:21or wherever they are
06:23can know when the trees
06:25usually start to appear at Plomat.
06:27Basically, every year
06:29the trees will appear
06:31on the third week of November.
06:33And especially for this
06:35Christmas tree,
06:37I have been advertising
06:39via Instagram,
06:41via TikTok,
06:43and others,
06:45from social media
06:47for customers
06:49to order first,
06:51especially those above 3 meters.
06:53Because I usually won't
06:55stock the high ones.
06:58Yes, and the placement is also confusing.
07:00That's right.
07:02And every 30 cm,
07:04the growth is one year.
07:06So imagine if 4.5 meters
07:08and 5 meters,
07:10how many years does it take?
07:12It must be ordered first.
07:14Are there any challenges
07:16to import these beautiful trees?
07:18Of course.
07:20Especially logistics.
07:22Because they have to cut
07:24this tree
07:26halfway before it arrives
07:28in Indonesia.
07:30Because it has to go
07:32through sea freight.
07:34Because it's impossible to use a plane
07:36because it's big.
07:38So it has to go through
07:40sea freight,
07:42through a container
07:44that has a chiller.
07:46That's very
07:50challenging.
07:52So what are the risks?
07:54Of course,
07:56I'm afraid that
07:58it will be dry
08:00on the road.
08:02And
08:04there will be thorns here and there.
08:06But
08:08so far,
08:10this is our second year
08:12importing this kind of tree.
08:14So far so good.
08:16What are the tips
08:18to keep these beautiful
08:20Christmas trees
08:22alive?
08:24We will discuss in the next segment.
08:26We will move to another location.
08:28Stay with us
08:30only on Women's Talk Christmas Edition.
08:52We will still discuss
08:54with Mary Anwar,
08:56the owner of Plomart.
08:58It has been established
09:00since 2002.
09:02So it's been 22 years.
09:04Amazing.
09:06The one behind us
09:08is also a Nobilis.
09:10How much is it?
09:12I think it's
09:14around IDR 20 million.
09:16With a height of
09:183.30 meters.
09:20IDR 20 million.
09:22Wow, it's still cheap.
09:24How old is it?
09:26Usually,
09:28per 1 feet,
09:30it's around 30 centimeters.
09:32It grows for 1 year.
09:34So if it's 3.30 meters,
09:36it's 11 years old.
09:3811 years old.
09:40That's why it's affordable.
09:42Right.
09:44How do you maintain it?
09:46It's actually not difficult.
09:48When we first came,
09:50we cut the trunk first.
09:52Because it's a long journey.
09:5445 days.
09:56You cut it from Plomart.
09:58Yes, I cut it.
10:00Then I put it in a sinko stand,
10:02or tree stand,
10:04which we have filled with water.
10:06Then we put it there
10:08so it absorbs the water.
10:10So it grows again.
10:12It's like a flower.
10:14If we buy it,
10:16it absorbs the new water.
10:18Yes, it's the same.
10:20The important thing is
10:22it shouldn't be exposed to sunlight.
10:24If it's exposed to too much heat,
10:26it will dry up.
10:28So it will turn yellow.
10:30Yes, that's right.
10:32But I'm a bit bold.
10:34There are some that are tall.
10:36I really want it.
10:38So there are 4.5 meters.
10:40I put it outside.
10:42Like the one before.
10:44That's a risk.
10:46But in this rainy season,
10:48there's a benefit.
10:50The water is always available.
10:52It lasts longer, right?
10:54That's right.
10:56I see.
10:581, 2, 3,
11:003 that are put outside,
11:024, 5.
11:04Isn't it a loss, Mary?
11:06It's part of marketing.
11:08So people can see
11:10that fresh trees
11:12are as good as they are.
11:14And the vibe is different.
11:16And the scent is different.
11:18That's right.
11:20Do you usually buy
11:22from hotels?
11:24More personally.
11:26That's right.
11:28How many trees
11:30did you import this year?
11:32Not too many.
11:34Just one container.
11:36How many trees are in one container?
11:3840 feet.
11:41200-300 trees.
11:43200-300 trees.
11:45So this is an innovation
11:47done by Flow Mart.
11:49This is the second year, right?
11:51This is the second year.
11:53If the tree is not sold,
11:55what will you do?
11:57I will keep it.
11:59Maybe for the next year,
12:01I will display
12:03the branches.
12:05There are many
12:07things we can do.
12:09There must be an idea.
12:11An entrepreneur must have an idea
12:13to run a business.
12:15That's right.
12:17I like to decorate
12:19Flow Mart on Christmas.
12:21So if there is
12:23a tree that is not sold,
12:25I will innovate
12:27what to decorate next year.
12:29At first,
12:31like in the previous episode
12:33with Pomar,
12:35there are more fresh flowers
12:37Why did you decide
12:39in 2023 and 2024
12:41to try to
12:43import Christmas trees?
12:45Actually,
12:47in the early 2000s,
12:49it was already there.
12:51But
12:53I didn't know
12:55what the problem was.
12:57It once stopped.
12:59Then I looked again
13:01to Singapore,
13:03Japan, Hong Kong,
13:05Malaysia.
13:07They are there every year.
13:09Then I thought
13:11after COVID,
13:13I want to know
13:15if there is a market
13:17in Indonesia.
13:19It turns out that after 2 years,
13:21the market is quite good.
13:23Do you think this will continue next year?
13:25Of course.
13:29If we talk about florist business,
13:31there are
13:33many risks.
13:35There must be a lot.
13:37Because this is something original.
13:39The flowers below are also original.
13:41There must be moss,
13:43there must be moss.
13:45What makes Ibu Mary last 22 years?
13:47Because I think
13:49even though there are many risks,
13:51there is still a market.
13:53And maybe because I see
13:55what comes
13:57fresh flowers
13:59or trees,
14:01maybe not as much
14:03as the term
14:05that comes meat
14:07or fruit and so on.
14:09Those are basic needs, right?
14:11Right.
14:13Because maybe I see Indonesia
14:15is getting more and more developed.
14:17We are not
14:19just a country
14:21that is always behind.
14:23And the need for
14:25our mental,
14:27flowers and trees
14:29are important.
14:31There is still a market,
14:33there are still people who want the real flowers,
14:35the quality is good.
14:37Not because of a hobby, right?
14:39No.
14:41Although I like it,
14:43but no.
14:45If I try,
14:47there is no result.
14:49For what?
14:51Ibu Mary herself,
14:53how focused are you
14:55with the florist until
14:57now?
14:59I am one of the favorites
15:01with Bunga Bunga Diplomart
15:03because the selection is complete
15:05and we can create ourselves
15:07because it's really fresh.
15:09If we want to
15:11arrange it ourselves,
15:13we can do it.
15:15There are so many choices.
15:17And I believe that flower shops
15:19and others also take the stock
15:21if it's good, it must be here.
15:23That's right.
15:26You said the market is B2B.
15:28That's right.
15:30My focus is more B2B
15:32because
15:34I serve
15:36decorators, florists
15:38and there are
15:40people who come directly
15:42for personal needs
15:44at home.
15:46It doesn't have to be arranged,
15:48but if they want to arrange it themselves at home,
15:50they can.
15:52But we still have a minimum.
15:54For example,
15:56we can't buy one step
15:58or buy two steps.
16:00We have a minimum,
16:02like per bundle.
16:04It has to be one type,
16:06one bundle.
16:08So the range
16:10I saw earlier was Rp200,000.
16:12There is also one bundle,
16:14depending on the type of flower.
16:16In the rainy season
16:18like this,
16:20is there a challenge
16:22in terms of flowers and trees?
16:24In the rainy season,
16:26of course.
16:28Especially in local production,
16:30it is
16:32a bit difficult
16:34to harvest
16:36because of the rain
16:38and everything.
16:40They don't grow well
16:42and can't bloom
16:44and so on.
16:46It's very influential.
16:48The weather is very influential
16:50in terms of flowers and trees.
16:52For example,
16:54like this Nobilis.
16:56This Nobilis needs
16:58very cold weather
17:00to be harvested.
17:02So this year,
17:04it's a bit late
17:06because the weather
17:08abroad is also
17:10hot.
17:12The heat is prolonged.
17:14So it's a bit late to come here.
17:16Usually, I come here
17:18in the middle of the week.
17:20This is November, the third week.
17:22When it comes to logistics,
17:24there are usually obstacles.
17:26How do you anticipate
17:28for a business
17:30that relies on
17:32shipping from abroad?
17:34Usually,
17:36I have a reservation
17:38a week in advance
17:40to be shipped.
17:42But everything
17:44also depends on the weather.
17:46When there is a typhoon
17:48or something,
17:50the ship
17:52has to stop first
17:54and everything.
17:56But that's a business risk.
17:58So sometimes,
18:00if it's already late,
18:02we have to hurry.
18:04When it comes,
18:06we have to be faster.
18:08And not only that,
18:10in Indonesia,
18:12we have to go through
18:14quarantine checks and so on.
18:16It's also
18:18quite challenging
18:20and
18:22it takes time.
18:24There are no rules
18:26that often change.
18:30When it comes to PPN,
18:32does 12% also affect
18:34Flourish's business?
18:36Everything must have an impact.
18:38The point is
18:40if the price goes up,
18:42if the PPN price goes up,
18:44it will definitely go up.
18:46But we try
18:48to be optimistic
18:50and hope that it won't go up.
18:52Because I heard that PPN is only certain.
18:54Yes.
18:56But I don't know
18:58if there is a link
19:00that makes people's purchasing power decrease.
19:02That's usually the multiplier effect.
19:04Some are prioritized so that others
19:06are put aside first.
19:08Is there such a concern?
19:11What is the trend
19:13from year to year
19:15for people to buy flowers?
19:17What is it like?
19:19The trend is increasing.
19:21It's increasing, right?
19:23Yes.
19:25Because sometimes
19:27for them, flowers are also
19:29something
19:31for
19:33what is it called?
19:35To make us happy.
19:37To make us happier.
19:39Maybe for those who are angry
19:41or something, seeing flowers
19:43makes them calmer.
19:45Sometimes people say,
19:47what are you doing?
19:49Let's do it for three days.
19:51The vibes are different
19:53for those who have a hobby and love.
19:55Then,
19:57if we talk about
19:59this business,
20:01for those who are interested,
20:03what is it
20:05that is most needed?
20:07Last year, it was a bit different
20:09from what it is now.
20:11I'm sure there are many people
20:13who are interested in
20:15import export,
20:17livestock farming.
20:19What do you think?
20:21When we talk about export,
20:23I really want to export.
20:25There is a desire
20:27not only to import, but also to export.
20:29Yes, I want to export.
20:31Because I'm sure
20:33farming in Indonesia
20:35cannot be exported.
20:37It's just
20:39whether the investor
20:41wants to or not,
20:43to really plant capital
20:45and be able to
20:47make Indonesia
20:49one of the flower exporters.
20:51So, you are planning to export.
20:53What are you going to export?
20:55Our tropical flowers.
20:57Our tropical flowers.
20:59I'm curious.
21:01Will there be a market
21:03outside Indonesia?
21:05Actually, there is.
21:07Because I see, for example,
21:09from Malaysia,
21:11from the tropics,
21:13they plant
21:15heliconia,
21:17ginger,
21:19ginger flower,
21:21and many
21:23birds of paradise.
21:25They export
21:27to other countries
21:29and sell abroad.
21:31Exotic flowers that
21:33are not easy to find abroad.
21:35Let's continue.
21:37In the last segment,
21:39Pamirsa is still talking
21:41with Mrs. Mary from Flomart.
21:53Still with Mrs. Mary Anwar,
21:55Pamirsa, owner of
21:57Flomart, one of
21:59the most popular flowers
22:01in Indonesia.
22:03If you are looking for good quality
22:05imports, just go to Flomart.
22:0922 years in the industry
22:11of floriculture.
22:13Do you feel
22:15that this industry
22:17in Indonesia is
22:19still a luxury?
22:21That's right.
22:23It's still a luxury.
22:25That's why
22:27our markets are more
22:29towards the medium level
22:31and above.
22:33No matter what,
22:35flowers are still considered
22:37a luxury in Indonesia.
22:39What do you think?
22:41Why is it
22:43so slow?
22:45It should be a commodity
22:47like coffee,
22:49tea,
22:51and other
22:53commodities.
22:55But in Indonesia,
22:57flowers are still considered
22:59an expensive commodity.
23:01It's only for certain
23:03categories.
23:05Maybe in Indonesia,
23:07it's not yet possible
23:09to consider flowers
23:11as an important commodity
23:13like food
23:15and so on.
23:17But it's possible.
23:19For example, tulips
23:21are already a big commodity
23:24in Indonesia.
23:26In fact,
23:28the floriculture industry
23:30in other countries
23:32is a multi-billion dollar industry.
23:34It's like Ecuador.
23:36That's right.
23:38The question is
23:40whether Indonesia wants to
23:42develop and consider
23:44floriculture
23:46as a big and
23:48potential business.
23:50Especially
23:52tropical flowers
23:54such as
23:56heliconia,
23:58ginger,
24:00and even foliage
24:02like our leaves.
24:04It's good.
24:06It's the leaves.
24:08That's right.
24:10But is there an investor
24:12who really wants to
24:14invest and
24:16export it?
24:18In Indonesia,
24:20there's a flower.
24:22What is it, ma'am?
24:24The big leaf is
24:26janda bolong.
24:28But
24:30there's a trend
24:32for it.
24:34How come it's gone?
24:36It's gone.
24:38It's just for a while.
24:40Especially during
24:42the pandemic,
24:44the plants are very popular
24:46and the price is so high.
24:48It doesn't make sense.
24:50What do we really need
24:52for our floriculture
24:54to be able to move forward
24:56and get closer
24:58to other countries?
25:00We need an investor
25:02who can think
25:04that the floriculture industry
25:06is a big thing.
25:08That's right.
25:10It hasn't been taken seriously yet.
25:12That's right.
25:14So far,
25:16it hasn't been taken seriously yet.
25:18It's just for ordinary farmers.
25:20Okay.
25:22So the government has a responsibility
25:24to look that way.
25:26That's right.
25:28If the target is reached,
25:30I hope the floriculture industry
25:32will continue to flourish.
25:34I'm happy to hear that.
25:36It's not just about importing to the market.
25:38Next time, we'll also export
25:40our exotic plants.
25:42That's right.
25:44Before we go,
25:46I want to see the vibes
25:48of the foreigners.
25:50Let's go.
26:10Thank you, Mary.
26:12Thank you for the coffee
26:14and for chatting with us.
26:16I hope it can be an inspiration
26:18for you wherever you are.
26:20I'm Prisa Somodatu.
26:22I'm Mary.
26:42You
26:44You
26:46You
26:48You
26:50You
26:52You
26:54You
26:56You
26:58You
27:00You
27:02You
27:04You
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