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2 years ago

[BRANDED CONTENT] Sunway Business School is aiming to build the entrepreneurs and CEOs of tomorrow with its mix of programmes and its upcoming state-of-the-art brand new building.

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00:00 [Music]

00:18 Business cuts across all industries.

00:20 There is no industry that doesn't need business graduates, right?

00:24 For example, if you do a business in pharmaceutical,

00:27 in business in F&B, you will need an accountant,

00:30 you will need a marketeer and so on.

00:32 So all these are different business related disciplines.

00:35 And that's why business schools will always stay relevant regardless of time,

00:40 regardless of economic phases, whether you're in a boom or in a recession,

00:45 there is always a place for business professionals

00:49 and therefore the relevance of business education.

00:52 [Music]

00:59 Tatsui Jeffrey Chair had the dream of making the abandoned tin mine

01:04 here into a sustainable city.

01:06 His second dream was to have Sunway University be the Harvard of the East.

01:10 And a big part of that, of course, has to be very strong research.

01:14 So yes, indeed, we now have 26 people that are top 2% in the Stanford list.

01:21 You know, always difficult to compare,

01:24 but when you look at the other private universities in Malaysia,

01:27 they will have 5, 6, 7, 8.

01:29 And two years ago we had 6.

01:32 Now we have 26 and in fact I've already recruited another 4.

01:36 30 next year will be 40, next year will be 50.

01:40 [Music]

01:51 The AACSB accreditation is accreditation provided by a US professional body for business schools

01:58 and what that really means is that business schools that wish to be AACSB accredited

02:03 will need to comply to a set of standards.

02:06 And these standards evolve over time.

02:08 And what these standards are all about, you know, quality education,

02:12 how do you go about crafting your program,

02:15 what is the mission of your school,

02:17 how does this program fit into your mission.

02:20 [Music]

02:28 Not many people would want to subject themselves to additional audits or scrutiny,

02:32 but this is what we do,

02:34 because we believe in delivering the best business education possible out there.

02:40 And what's important to note here with AACSB is that it is a hallmark of good business schools,

02:46 the best business schools in the world,

02:48 because only 5% of business schools in the world have this distinction.

02:52 [Music]

02:58 The business students can expect the state-of-the-art classrooms

03:02 than a real building for the business school.

03:04 An example of that is a full-fledged training facility

03:07 that we will have as a centrepiece at the ground floor of our business school.

03:12 So in there we will have training facilities,

03:15 we will be speaking to a couple of providers, for example Bloomberg and AK,

03:20 and to bring those facilities to our students, to our campus,

03:25 so that our students will have opportunity to use these facilities in the classroom,

03:28 so that when they go out there to the real world,

03:30 they are able to integrate seamlessly to the industry,

03:34 especially in relation to finance.

03:36 [Music]

03:46 We now have a DNA, and that DNA is three things,

03:50 sustainability, analytics and technology.

03:53 So in terms of sustainability, that's important. Why?

03:56 Because the world has so much problems, and we cannot add more problems to the world.

04:01 But besides that, in order to make sustainability work,

04:03 we introduce the element of analytics and technology,

04:06 which brings to a trifecta of DNA for some of our business schools.

04:10 So analytics, that's important because we need to actually make data-informed decisions,

04:14 and technology is something that we cannot run away from.

04:17 As you can see, technology comes overnight and disrupts everything.

04:22 One example of that is AI, in particular, generative AI, like Chair GPP.

04:27 Overnight, it has flipped the entire education industry,

04:31 as well as other industries out there,

04:33 especially those that rely on copywriting, creativity, or even coding,

04:38 because generative AI can even come up with codes for programs

04:41 that allows you to build apps within minutes, not even hours.

04:45 So what we do here is to empower our graduates with the kind of skills,

04:49 when they go out into the industry, they are able to actually make a difference.

04:52 In the near future, we will have a very big school.

05:01 Right now, 3,800 students in the business school, and growing.

05:06 Number two, we will have a fantastic facility right across the street.

05:10 It will be one of the most beautiful university buildings that you can find,

05:15 right at the border of the lake.

05:17 And we will have the best research in the world.

05:21 So yes, this will be as good as Harvard Business School.

05:25 [MUSIC]

05:35 [MUSIC]

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