Oettinger - Germany's Top-Selling Beer Brand | Made in Germany

Günther Kollmar, head of the Oettinger Brewery, breaks all the beer industry's rules; he doesn't advertise his products, doesn't do deals with restaurants and bars and has his beer delivered by his own company. That cuts costs. And it's helped him turn a small Bavarian brewery into the maker of Germany's largest and best-selling beer brand. More Information: http://www.dw.de/program/made-in-germany/s-3066-9798