00:00Ang Pilipinas ang chair ng ASEAN ngayong taon sa ilalim ng temang
00:04Navigating Our Future Together.
00:06Isa itong pagkakataon para palakasin ang ugnayan ng mga bansa sa rehyon.
00:11At syempre para mas maipakilala pa ang mga produktong Pilipino sa international community.
00:17Ang mga kajanjules at isa sa mga local brands na nagpapakita ng potensyal
00:20ng Filipino-made products ay ang Oro Chocolate.
00:24Kaya ang tanong, paano nagbubukas ng mas malalaking opportunities ang ASEAN
00:28para sa mga homegrown brands tulad nito.
00:30Alamin natin yan, kasama ang co-founder and managing director ng Oro Chocolate,
00:35si Sir Marco Campo.
00:36Thanks for joining us this morning, Sir Marco.
00:37Good morning.
00:38Good morning.
00:39So, Sir Mark, before we talk about your participation in the ASEAN Summit,
00:43very historic, so congratulations.
00:45Gusto natin mas makilala pa yung brand ninyo.
00:47Ano ba yung story behind the name of Oro Chocolate?
00:51Yung pangalan actually na Oro Chocolate galing sa gold
00:55because matagal na po kasing may kakao dito sa Pilipinas,
00:58mga over 350 years old na talaga dito.
01:01But actually, hindi tayo gumawa-gawa ng chocolate,
01:04like eating chocolate specifically.
01:06So, parang kahit ganun nakatagal,
01:09palagi nalang batirol or hot chocolate yung ginagawa natin.
01:13And so, I think it's about time in a sense.
01:16And so, parang when we look at yung kakao nga,
01:19atsaka yung mga farmers sa Pilipinas,
01:22minsan talaga nanneglect sila.
01:24So, kapag nakahanap yung gold in its natural state po,
01:30usually kasi medyo rough around the edges pa siya.
01:33And just like kakao and farmers dito sa Pilipinas,
01:37kailangan talaga natin silang alagaan
01:38para at least ma-appreciate talaga sila as gold.
01:41So, kaya doon po nang galing yung pangalan namin.
01:44Well, as the Philippine hosts,
01:46the ASEAN Summit Aura Chocolate gets the opportunity
01:48to showcase your products and delegates,
01:51I mean, to the delegates and international guests.
01:53Gaano po kahalaga itong platform na ito para sa inyo sa Aura Chocolate?
01:56Sobrang halaga po nito para sa amin
01:59because, of course, nakikilala yung brand namin sa mga,
02:02hindi lang sa mga Pilipino, of course,
02:04pero sa mga international delegates as well.
02:07It's a huge opportunity for us to showcase nga
02:10na kaya talaga natin gumawa ng mga produktong may kalidad
02:14dito sa Pilipinas.
02:16So, para sa kaalaman ng mga viewers natin,
02:19gumagamit ang Aura Chocolate ng cacao na galing sa Davao.
02:22So, what makes Filipino cacao unique
02:24as compared to other chocolates globally?
02:27So, actually po,
02:29nung nag-umpisa nga yung cacao dito sa Pilipinas
02:31mga 350 years ago na, or over pa nga,
02:35yung pinakaunang variety na tinanim dito,
02:37yung Criollo Cacao Variety,
02:39actually, yun yung pinakamahalagang cacao variety sa mundo.
02:43It makes up siguro mga 0.01% of the global production.
02:46And, of course, dahil nandito nga sa Pilipinas
02:49at alam naman natin na maganda talaga yung lupa dito sa Pilipinas,
02:53sobrang rich ng soil, environment,
02:56and so, of course, napupunta talaga yun sa cacao.
02:59And so, other than that,
03:01ang dami din talaga mga varieties
03:03and natural flavor characteristics
03:05na napupunta talaga dun sa paggagawa ng chocolate din.
03:09So, it's a really good opportunity.
03:11If you can share with us as well,
03:12do you have great stories about dun sa mga farmers
03:15na nasuportahan natin kung paano na bago yung alinang
03:18pamumuhay dahil dito sa industriyang ito?
03:21Sure pa.
03:22So, we've actually,
03:23our main objective po talaga is na yung mga farmers na katrabaho namin,
03:28farmer-owned farms, right?
03:29So, because yung gusto talaga namin na walang mga middlemen, for example,
03:34yung mga benefits talaga napupunta diretso sa mga farmers na katrabaho namin.
03:38And so, apart from that, we also pay above market price
03:42so that we're able to always help them.
03:44And then, of course, teaching them, yun nga,
03:46how to treat their farms as a business.
03:48Kasi importante talaga na matutunan nila na
03:53how to invest in themselves.
03:54I think that's very important.
03:56Ang galing kasi directa from producer,
03:58wala nang dadaan yung middleman,
04:00kasi dun minsan talaga nagkahirapan yun sa bentahan.
04:02Yung nga po.
04:03And speaking of,
04:04itong, in the next few days,
04:07ASEAN,
04:07and it's a very big opportunity,
04:09para mas makilala ang oro chocolate beyond the Philippines.
04:12So, how do you plan to maximize this exposure
04:15to reach more international markets?
04:17Kasi syempre, aside from ASEAN,
04:18marami pang mga other countries na darating
04:21from the Americas,
04:22even in Europe.
04:23So, what's your strategy
04:24para talagang mas lumagu pa?
04:26But I know,
04:27malayo na rin talaga yung nararating ng oro.
04:29But how will you maximize the ASEAN?
04:31Yes po.
04:32So, actually po,
04:33as you mentioned,
04:34we're actually in 50 countries now.
04:37But the main thing is that
04:39we really want to look at our own backyard
04:41and really focus on
04:43deepening our relationships
04:44dito sa ASEAN Summit.
04:47So, really in Southeast Asia as well.
04:48And so, by showcasing
04:51yung nga mga ingredients
04:52na galing Pilipinas
04:53from different regions,
04:55focusing on Filipino culture
04:56and festivities, for example,
04:58sa communication and design namin,
05:00we want to deepen the relationship
05:02that international delegates
05:04have with the Philippines.
05:05And of course,
05:06if they're looking for quality products
05:08from the Philippines,
05:09we're really hoping to maximize
05:10the exposure through this.
05:12Sir Mark, lastly po,
05:13your message
05:13sa ating kapwa,
05:15mga Filipino entrepreneurs
05:16na nangangarap po
05:17na madala yung kanilang produkto
05:19sa global market.
05:21I think yung message ko po
05:22is huwag i-underestimate
05:24yung halaga ng local culture
05:26and heritage
05:27natin dito sa Pilipinas.
05:29Marami talaga tayo
05:30mga opportunity dito.
05:32And of course,
05:32we're able to really make
05:34incredible products
05:35and always focus on
05:37supporting your communities
05:38and uplifting yung communities
05:39natin along the way.
05:41That's the really,
05:42that's truly the secret
05:43to succeeding.
05:45All the best in the ASEAN.
05:47And with that,
05:47maraming salamat po
05:48sa pagbibigay sa amin
05:49ng mahalagang informasyon.
05:50Muli na kasama natin,
05:51Sir Mark Ocampo.
05:52Thank you so much.
05:53Thank you, sir.
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