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Who decided that an engagement ring must have a diamond?
Before the mid-20th century, diamond rings were uncommon for weddings, and most brides never received one. A single monopoly controlled the global diamond supply and needed a way to manufacture worldwide demand.
Through an aggressive ad campaign, they planted two powerful ideas into society:
True love must be proven with a diamond.
An engagement ring should cost two months of your wages.
Then came the four words that changed everything: "A Diamond is Forever." By convincing people never to resell their rings, they kept supply off the market and artificially sustained high prices for an otherwise abundant mineral.
Every standard you accept often traces back to an idea someone sold you. Learn to question societal norms and look at the economics behind tradition.
Follow the channel for more untold history, psychology, and hidden industry secrets.

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Learning
Transcript
00:00Wait! You're proposing with that? There's no diamond?
00:04Who told you there had to be?
00:06Everyone knows a ring needs a diamond!
00:09Everyone? Or someone who sells them?
00:13I never thought about it.
00:15Shh! Not another word. Watch this.
00:21Before the war, a diamond ring meant little.
00:24Most brides never got one.
00:26One company controlled nearly every diamond on Earth
00:28and needed the world to crave them.
00:31So it hired Admin and planted two ideas.
00:33Love must be proven with a diamond
00:35and a ring should cost two months of your wages.
00:38Then four words were written
00:39and a habit of the rich became a rule for everyone.
00:42But forever was the real trick.
00:43A diamond almost never resales.
00:45No one sells, the flood never comes
00:47and a common stone stays priceless.
00:50Today, we dig them up by the ton
00:52and still hand over a month's pay
00:54for the rarest thing on Earth.
00:59Every promise you make
01:00starts with an idea someone sold you.
01:03How many have you believed
01:04without ever asking who profits?
01:07You're free to love the way they sold you.
01:10Or, go quiet.
01:12Watch, learn, like, subscribe
01:14and evolve quietly until you're the wolf.

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