00:00Is it really impossible to make a bulb that doesn't die after a few months?
00:05They made one over a hundred years ago.
00:08They just made it disappear.
00:10And why the hell would they make it disappear?
00:13You really can't figure it out yourself?
00:16Watch this, little pig.
00:22Geneva, 1924.
00:23The heads of the world's biggest bulb makers gather in secret.
00:27Officially, fierce rivals.
00:28Twenty years of open price war.
00:30That night, one table.
00:32The problem?
00:33Their bulbs are too good.
00:35A standard one.
00:36A standard lasts 2,500 hours.
00:38And a thing that never breaks is a thing no one buys twice.
00:42So the Phoebus cartel is born.
00:44A secret pact to cripple the bulbs.
00:47The new rule.
00:48No bulb may outlive a thousand hours.
00:51Engineers stop making the bulb better.
00:53Now they're paid to make it die.
00:56It works.
00:57Bulbs burn out on schedule.
00:59Sales double.
01:00And no one notices for decades.
01:04My eyes!
01:05I can't see!
01:06Relax.
01:07Your bulb just burned out.
01:09You've been blind this whole time.
01:11Or, go quiet.
01:12Watch.
01:13Learn.
01:14Subscribe.
01:14And evolve quietly.
01:15And evolve quietly.
01:16Until you're the wolf.
01:17Then you're the most
01:17The 폭 enerrule.
01:17How was a social tank?
01:17Yes, it was anteness male guy.
01:17If you did last five years of ozone Johnny blonde,