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How did companies convince people to pay for something they already had for free?
In 1977 America, tap water was freely available in homes, and bottled water barely existed. That changed when a company launched a massive campaign to plant two ideas: that tap water was suspect, and that drinking bottled water was a symbol of status. Within five years, sales skyrocketed from 3 million to 200 million bottles.
The reality? Many of the best-selling bottled waters were simply filtered tap water, repackaged, and sold at a thousand times the price. Today, the places with the cleanest tap water in the world often buy the most bottled water.
Every choice you make starts from an idea placed in your mind. Learn to question what is presented to you and develop independent thinking.
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Learning
Transcript
00:03What are you doing? You're drinking tap water?
00:08Who told you that you can't?
00:12I heard it somewhere.
00:15From someone who does business in this field, maybe?
00:21Now that you mention it...
00:23Shh! Not another word.
00:25Watch this.
00:311977. America. Tap water is free in every home. Bottled water barely exists.
00:37A French company arrives, and must sell what people already get for free.
00:41So it buys famous faces and TV spots, and plants two ideas. Tap water is suspect, and drinking it is
00:47for the poor.
00:48The bottle becomes status. In five years, three million bottles become 200 million.
00:53Then the truth. The best sellers were tap water. Filtered, relabeled, sold at a thousand times the price.
00:59Today, the places with the safest tap water on Earth are the ones that buy the most bottled water.
01:11Every choice you make starts from an idea someone put in your head.
01:15How many have you swallowed without noticing?
01:18You're free to think what they decide.
01:21Or go quiet. Watch. Learn. Like. Subscribe.
01:25Subscribe. And evolve quietly until you're the wolf.

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