00:00Today we're here with the Brand Journalist Festival to talk about how to gain the trust of citizens and users.
00:10The European Commission is a necessarily and duly transparent institution in its communication with the media.
00:21which reports every day through its spokesperson service the actions and initiatives that are adopted for the benefit of the
00:32citizens, businesses, and social partners.
00:36Therefore, an obligation of transparency, an obligation also to adapt one's language and make it reach the different forms
00:46of media consumption that we are observing these days.
00:50So our presence in the information space speaks of different codes which are those of traditional journalism, those of social media
01:00average,
01:01podcasts for example, all the tools that are closest to the new generations.
01:08And this is a way to tell what the institution does and to make it more transparent, closer and
01:15more responsible than the citizens.
01:20Thank you
01:20Thank you
01:21Thank you
01:21Thank you
01:21Thank you
