00:00What role can a brand like Mentadent have alongside institutions and healthcare professionals in contributing to the diffusion of a
00:07culture of prevention?
00:09Surely a brand like Mentadent has the opportunity to interact with many many consumers, therefore to know their needs and
00:17to understand how these can vary over time.
00:20So certainly the ability to modify messages in light of these changes is fundamental, but at the same time the
00:28strength to be able to inform many consumers effectively.
00:32The 46th month of dental prevention focuses heavily on moving from awareness to action. Why did you choose to invest in...
00:42on this aspect?
00:44Partly because of what we were saying before, we did this research which highlights how prevention is now a given
00:53in fact for people.
00:5580% of Italians say they know the importance of prevention even when it comes to oral health, but only
01:0340%, the 4 out of 10 he cited, know what to do.
01:08So there is definitely this gap between awareness and action where a brand like Mentadent can take action.
01:14to try to bridge the gap.
01:18We have created a digital hub on the Mentadent Dental Prevention Month website, where all this relevant information,
01:26clearly from absolutely reliable sources,
01:30they have been made available, let's say arranged, structured in a very easy to navigate way, so that the consumer can know
01:37what needs to change from a lifestyle point of view,
01:40from the point of view of daily habits, advice on nutrition, but also and above all on how to brush your teeth
01:45effectively.
