00:00For the third consecutive year, we have decided to sponsor the Brand Journalism Festival.
00:04This is a very important opportunity for us because we have believed in media companies and brand journalism for many years.
00:11It is no coincidence that we have a magazine Changes that represents and provides testimonials of this aspect.
00:18We believe that in these years it is necessary and fundamental to work in brand journalism
00:23because we are witnessing a new way of communication with the birth of social media,
00:28no longer a top-down approach but a more linear, more shared approach.
00:32And alongside this, we need to make the issues we are going to address very well known.
00:37and they must be done with a very high level of language.
00:40Here, in some way, with the media company we are going to grasp the need to delve deeper
00:45some issues of importance for all citizens but also for us first and foremost
00:50and with these tools we can also create a culture, a culture for the country
00:56of the issues, in particular of the risks that can be run from a climatic point of view,
01:01from the cyber point of view, from the point of view of all the challenges,
01:06including the geopolitical one, which our fellow citizens experience every day.
