00:00Vous avez jamais pensé ce qui se passe à la fin de leur vie ?
00:03À Pirelli, nous avons développé une école industrielle circulaire,
00:07parce que chaque fin est un nouveau début.
00:10C'est un voyage circulaire, créé une nouvelle valeur.
00:14D'un des pneus et des pneus end-of-life,
00:16à des matériaux récoltés.
00:18Nous appelons ça le « Tire-to-Tire-Loup ».
00:23Tout commence avec la collection de pneus end-of-life et des pneus de trois différents sources.
00:28From outlets, after customer use,
00:31From selected motorsport competitions,
00:33And from Pirelli's Broiberg factory.
00:36End-of-life and scrap tires from these three streams undergo a pyrolysis process,
00:41which turns them into two valuable raw materials.
00:45Recovered carbon black and tire pyrolysis oil.
00:49Recovered carbon black re-enters Pirelli's tire manufacturing process,
00:54where it is used in place of fossil-based carbon black in the production of new tires.
01:00Tire pyrolysis oil follows a different path.
01:02The recycled feedstock replaces the equivalent amount of fossil feedstock
01:07that is needed to produce the butadiene and styrene.
01:10From here, the ISCC Plus Certified Mass Balance Approach is applied,
01:15tracking the recycled attributes step-by-step all the way to the tire.
01:19After that, butadiene and styrene are used to produce advanced synthetic rubber,
01:25engineered for tire applications.
01:27Finally, the certified synthetic rubber is supplied back to Pirelli manufacturing,
01:32where it becomes part of new high-performance tire compounds.
01:36This is how circularity is being applied to the Pirelli manufacturing process.
01:40Step by step, what left the road returns to production.
01:45From tire to tire again.
01:48A journey you never imagined.
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