00:05Ida Nation, this time we will invite you to get to know us better
00:09with one of the culinary delights from Makassar city which is famous for its deliciousness.
00:13Come on, follow me.
00:15Founded in 2017 by Andi Fabian Jaya.
00:19Yapai is a culinary brand from Makassar city which is famous for its toasted bread and refreshing drinks.
00:28Just for your information, Ida Nation, Yapai itself is an abbreviation of wings and umbrella.
00:33According to the owner, the purpose of this naming is to introduce Yapai widely as an MSME from Eastern Indonesia.
00:40and shelter many people who need jobs.
00:48Over time, Yapai, which initially only started from a small cart,
00:51Now it has spread to several cities in South Sulawesi with the tagline number one toast.
00:57And to find out more about one of the culinary hits in Daeng city,
01:01Currently I am asking to be with Andi Fabian Jaya, as the founder and CEO of Yapai, the number one toasted bread.
01:08Yes, since when and how did Yapai start and why did it choose toast?
01:13Yapai was founded in 2017, when I was completing my thesis.
01:17And why choose toast? It was more realistic at the time, requiring the least amount of capital.
01:23How many branches does Yapai currently have and what innovations do you plan to make in the future?
01:29And currently there are a total of 25 branches in Makassar, Goa, and Dulukumba.
01:34For future innovation, we need an R&D team at Yapai.
01:37The main task of that is to research the possibilities for some of the products that we will release.
01:42based on future community needs.
01:44How many products does Yapai have and which variants are the current bestsellers?
01:50We have approximately 25 toast variants, approximately 40 drink menus,
01:56and the best seller at the moment is the toast, the toast is called Musa,
02:01then chocolate toast, cheese, and our drinks are Taiti, Milti, and Koya.
02:09Through his success, Yapai has received a number of awards,
02:13both locally and nationally.
02:15This is certainly a good reminder and motivation for other MSMEs,
02:19that local Makassar brands can also compete with other regional brands.
02:25Stay tuned to Indonesia.tv for more kiongok coverage.
02:28I'm Sagi Gaisali and Cameraman Hardi Arisya Putra is reporting.
02:31See you.
02:32See you.
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