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Getting plenty of clicks but hardly any leads? The problem might not be your ads, it could be where they're showing.

In this video, I show you how to optimise your Google Ads by reviewing device performance and switching off placements that waste your budget.

A few simple tweaks can improve lead quality, increase conversions, and make your ad spend work harder.

Save this post and follow for more Google Ads, web design, SEO and lead generation tips for trades businesses.

#GoogleAds #PPC #ConversionOptimisation #TradesWebDesign #WebsiteStructure #TradesBusiness #GoogleAdsTips
Transcript
00:00Let me share with you these two Google Ad Hacks that get our clients more quality leads
00:03and increase their conversions rate by 74%.
00:06When we review a campaign, we see a lot of clicks coming from a particular device,
00:10like tablets, but no conversions.
00:13So you want to look at your device bidding and see which devices are getting you the most amount of
00:17leads
00:17and then increase the bid percentage.
00:19For instance, let's say that tablet is just eating away at your budget,
00:22but you're not seeing any results.
00:23In that case, you could decrease the budget by 100%,
00:26and this way your ads won't be shown on tablet at all.
00:28The second hack is to look at partner settings.
00:31In settings, you have search network and display network.
00:34If you have both of these options switched on,
00:36then your ads will be shown on different websites.
00:38Now in our experience, both of these options will get you traffic and clicks on your ads,
00:42but you'll see little in terms of conversions and quality leads.
00:45Don't forget to follow for more Google Ads tips.

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