00:00Want to dominate your entire industry and become the go-to expert?
00:03Here's the strategy that most businesses overlook and it's super simple.
00:07Instead of being a generalist, niche down.
00:09If you're a flooring company, don't try to compete with everyone doing flooring.
00:13Instead, specialize only in resin flooring.
00:15Now here's the golden rule.
00:16Make sure your niche has at least 5,000 searches per month.
00:19For that, go to SEMrush, type in resin flooring and boom,
00:22it gets over 5,000 searches a month, so that means the demand is there.
00:26Next, check the questions section in SEMrush.
00:28You'll find questions like, how much does resin flooring cost?
00:31Now if you Google that, you'll see CheckerTrade has an article ranking for it.
00:35Why? Because people are searching for it and they're giving them the answer.
00:38This generates inbound traffic, which leads to more potential customers exploring resin flooring services.
00:43We want to do exactly the same.
00:45So here's what you need to do.
00:46Take all these high traffic questions and turn them into content such as blogs, guides and videos.
00:51Share in your expertise.
00:52Don't forget to follow for more local SEO tips.
