00:00Are you running Google Ads on a small budget? Let me tell you, most people waste money without
00:04even realizing it. But what if I told you spending less could actually get you more leads? Here's
00:10how you do it. Step 1. Niche down. If you're a general contractor offering house extensions,
00:16loft conversions and roofing, don't advertise everything. Pick one or two high-profit,
00:21low-competition services to focus your budget effectively. Step 2. Target specific areas.
00:26Instead of advertising across all of London, target specific boroughs where demand is high
00:31and competition is lower. Step 3. Choose the right campaign type. For local services,
00:37always pick search as the campaign type and leads as the objective. This ensures your ads show when
00:43potential customers search for services like yours. Step 4. Optimize for conversions. Selecting
00:49leads allows you to collect customer details via lead forms or let them call you directly from the
00:53ad. And don't forget to follow for more Google Ads tips.
