00:00Most businesses fail and they don't even realize why. I'm gonna tell you the
00:04reason they either do it themselves or they hire someone without real
00:08experience. Think about it if you had a leaking pipe would you call a
00:11professional plumber or just your mate Ian because he's got a toolbox. Setting up
00:15a basic Google Ads campaign is easy but the basics won't get you a flood of leads
00:19on a small budget. They won't maximize your ROI so to win you need technical
00:23knowledge and hands-on experience. For local trades people Google Ads isn't
00:27just about running ads. It's about mastering campaign structures, keyword
00:31match types, ad extensions and bidding strategies. Google Ads runs on data
00:36analyzing performance, optimizing bids and refining ad copy for conversions.
00:41Without the right expertise your budget goes to waste and don't forget to follow
00:45for more Google Ads tips.
