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Ilham Centre says decisions are being increasingly shaped by party branding and broader social media narratives rather than by personalities.

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https://www.freemalaysiatoday.com/category/nation/2026/07/31/young-voters-in-negeri-sembilan-prefer-parties-over-candidates-says-think-tank

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https://www.freemalaysiatoday.com/category/bahasa/tempatan/2026/07/31/pengundi-muda-n-sembilan-cenderung-pilih-parti-banding-calon-kata-ilham-centre

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Transcript
00:00Think tank Ilham Centre says young voters could directly shape the outcome of the Negeri Sembilan election.
00:06This group accounts for about 48% of the electoral roll and make up more than half the electorate in
00:1315 of the state's 36 constituencies.
00:16The highest concentrations are in Bagan Pinang at 60%, Paroi at 59%, Gemas and Serting at 58%, and Labu at
00:2555%.
00:26Ilham Centre found that many first-time voters had already decided how they would vote before polling day,
00:32even though many admitted they did not know the candidates contesting their seats.
00:37Their choices, it said, were increasingly shaped by party branding and broader narratives on social media rather than individual candidates.
00:45Malay Muslim sentiment promoted consistently on these platforms has also become a key framework guiding their political choices.
00:52Ilham Centre said youth issues such as jobs, housing affordability, economic opportunities and education
00:59received little substantive attention during the campaign.
01:03It warned that the lack of fresh and convincing policy narratives had allowed identity politics
01:08to gain greater traction among young voters.
01:11Jessalyn Kaur, FMT.
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