00:00This Google Ads hack can get you 67% more leads and it's incredibly simple.
00:05When you first set up your ad campaign, always start by selecting Maximize Clicks as your
00:09bidding strategy.
00:10It helps you drive as much traffic as possible to your site.
00:13But here's the catch.
00:14Once you've run your ads for a bit and gathered at least 20 conversions, switch the bidding
00:18strategy to Maximize Conversions.
00:20Why do we do this?
00:21Because it shifts the focus from just getting clicks to actually getting you more leads.
00:25A lot of businesses make the mistake of sticking with Maximize Clicks, even after they've
00:29seen some traffic.
00:30The problem is it doesn't prioritize conversions, just people visiting your site.
00:34If your ads are bringing in lots of clicks but no actual leads, this change is usually
00:38the game changer.
00:39By switching to Maximize Conversions, Google will start showing your ads to the right
00:43audience, those who are more likely to take action.
00:46Don't forget to follow for more Google Ads tips.
