00:00Apple's incoming Chief Executive John Turnus says he will bill on the company's growing entertainment business when he takes over
00:08in two months.
00:09Apple entered original film and television production in 2019 with the launch of Apple TV+.
00:15Last year, Apple dropped the plus sign and renamed the service Apple TV.
00:22The service has since gained recognition with award-winning titles including Oscar winner Coda,
00:28box office hit F1, and Emmy-winning series such as Ted Lasso.
00:33Turnus, who currently leads Apple's hardware division, will succeed Tim Cook as Chief Executive of the iPhone Maker on September
00:401st.
00:42Cook said Apple's entertainment strategy has always focused on quality over quantity as the company builds its presence in the
00:49streaming market.
00:50He added that Apple had found its creative stride by consistently delivering films and series that connect with audiences worldwide.
