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Trying to rank higher on Google Maps? Stop stuffing keywords into your Google Business Profile name.

It's one of the biggest mistakes trades businesses make, and it can hurt your visibility instead of helping it.

In this video, I explain why keeping your business name consistent across your website and directory listings is essential for stronger local rankings.

Save this post and follow for more web design, SEO and lead generation tips for trades businesses.

#GoogleBusinessProfile #LocalSEO #TradesWebDesign #WebsiteStructure #TradesBusiness #GoogleMaps #TradesMarketing
Transcript
00:00I can't believe how many business owners make this one mistake on their Google
00:03business profile which prevents their business profile from ranking in the
00:06map pack. The most common mistake we notice is owners spamming their business
00:10listing with a bunch of keywords. For example if we type in plumbers London
00:14and go to the map section you'll see some businesses stuffing keywords into
00:18their listing names. You want to make sure that your listing only includes
00:21your actual company name not a bunch of extra keywords. A lot of people try to
00:25add keywords to their business name thinking it's going to help them rank
00:28but that's actually bad for your listing. If it's not congruent with other
00:32directory listings then this inconsistency will prevent your listing from showing
00:35up in the map pack. Don't forget to follow for more local SEO tips.

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