00:00Today I'm dying my hair to look like brown sugar and I can't wait. I'm curious to see how it's
00:04going to look since I used to be blonde at uni, lol, and have been dark, pretty dark, ever since.
00:09Once I moved to the big city and became a journalist I convinced myself that I had to
00:13ditch the fun blonde from a more serious brown. Honestly I don't know why I thought it would make
00:17a difference but I was convinced. But this time it'll be different. I'm different. Thanks to the
00:21rise of the old money blonde trend and cough cough recession blonde people are going darker or opting
00:27for blondes that are easier to maintain. The style has recently become more popular. I was inspired
00:31by Lana Del Rey's brown sugar brunette but celebs like Rihanna and Kaya Gerber have also previously
00:36supported the brown sugar trend even before it got its name. It's perfect for blondes who want to go
00:41more ashy brown and for brunettes who want to lighten for summer but not commit to going full blonde. It
00:45really can be yours to customise and it depends on how far you want to take it. First my stylist
00:50Anita,
00:50founder of Bullet and Rice, bleached my hair with a full head of highlights. Then she applied toner
00:55in sporadic dashes through the mid lengths and ends to create a seamless blend. That's the beauty
00:59of balayage. You can add gorgeous texture and create body through colour. Next I sat for 20 minutes,
01:04cracked a diet coke and waited. Then we rinsed, added not one, not two but three different toners. One
01:09to brighten the blonde, one to soften the mid-tone dashes and one to cool the reddish tones in the
01:14brown
01:14underneath. This is the end result. A brunette dream come true. I love how it changes in different
01:19lighting and it's the perfect match for my skin tone. The face framing details are to die for
01:24and it really makes my green eyes pop. Take this as your sign to switch things up. Summer
01:282025 is made for experimenting with fun transformations and with this technique you're in safe hands.
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