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Want to know exactly why your website isn't ranking? Instead of guessing, let the data tell you.

In this video, I show you how to use Surfer SEO's Audit Tool to identify what's holding a page back, from missing keywords to internal linking opportunities.

It's one of the quickest ways to optimise existing pages and improve your chances of ranking higher on Google.

Save this for your next website audit and follow for more web design, SEO and lead generation tips for trades businesses.

#TradesWebDesign #WebsiteStructure #LeadGeneration #SurferSEO #LocalSEO #TradesBusiness #WebDesign #GoogleRankings
Transcript
00:00No marketing agency will tell you this but there's one tool that can audit your
00:03website and fix it for you without paying hundreds of pounds and I'm going
00:06to show you exactly how to use it. Open up Surfer SEO and go to the audit
00:10section then take the URL of the page you want to audit and put it over here.
00:14Next put in all the keywords you want to optimize and rank your page for. This
00:17tool will run this order and give you detailed insights into what is going
00:20wrong and how you can fix it. Surfer SEO is telling us how many times to use each
00:24keyword basically it tells you exactly how often you should be using each
00:28keyword to optimize the page effectively. Surfer SEO will also analyze your
00:31internal linking structure so if you have other pages or blog posts it will show
00:35you where you can internally link those pages back to the one you're optimizing.
00:38This helps build authority and can improve the ranking of your page. It's
00:41essentially a checklist for fully optimizing the page. The goal is to mark
00:44everything off the screen in the audit tool. Once you do that your page is going
00:48to be in a much better position to rank higher on the search engines and don't
00:51forget to subscribe for more SEO tips.

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