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Most trades websites are missing these essential pages and it's costing them leads.

A well-structured website doesn't just look better, it helps visitors find what they need, builds trust, and makes it easier for Google to understand your business.

In this video, I cover the four pages every trades website should have to improve conversions and support better rankings. If your website is missing any of them, it's time for an update.

Save this post for your next website review and follow for more tips on web design, SEO and lead generation for trades businesses.

#TradesWebDesign #WebsiteStructure #LeadGeneration #TradesMarketing #LocalSEO #TradesBusiness #WebDesign #GoogleRankings
Transcript
00:00let me tell you most websites are missing these four crucial pages and it's
00:03costing them customers so if your site doesn't have them you're leaving money
00:07on the table first up the about us page now this isn't just a boring company
00:11history page it's your chance to tell your story build trust and show why
00:15people should choose you over the competition next the coverage page this
00:19page links to all your local service pages making it super easy for visitors
00:22to find out if you serve their area plus it helps with local SEO which means
00:26better rankings on Google then we've got the services page think of this as the
00:29ultimate hub for everything you offer this page neatly lists all your main
00:33services with links to those service pages finally the contact page this is
00:36where your phone number email and address should be listed if people struggle to
00:40reach you they'll just move on to your competitors these aren't just extra pages
00:43they're essential for better conversions and smoother user experience if your
00:47site is missing any of these fix it now and don't forget to follow for more SEO
00:51tips

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