00:00If you've noticed your website traffic dropping off the cliff out of nowhere you're not alone
00:03because this happens quite often and there's a very easy fix.
00:06So what you want to do is open up SEMrush and paste your website link over here.
00:10Now go to the organic search section and click on positions.
00:13Here you'll see all your keyword rankings.
00:15Focus on positions between 4 and 10, these are your low hanging fruit.
00:19For example if 24 hour electricians near me is ranking in position 4 and it links to your
00:23emergency electrician page that's a page that can be further optimised.
00:27You can optimise the page in two ways, either through backlinks or by updating the content
00:31with more relevant keywords.
00:32You can see this website is ranking for Plumbers Bromley in position 4 and they already have
00:36a location page for Bromley.
00:38This tells you there's demand for plumbers in that area.
00:40If you improve this page maybe by optimising it further for location specific terms or
00:44adding more valuable content you could push it up to the top 3 which will bring in significantly
00:49more traffic.
00:50Don't forget to subscribe for more local SEO tips.
