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00:02Meta is urging advertisers to use its AI ad tools as brands report distorted images,
00:07altered products, garbled text, and unwanted creative changes, according to Business Insider.
00:13Advertisers said some features have activated unexpectedly,
00:16forcing them to review campaigns closely and increasing their workload.
00:20Brands warned that inaccurate ads can damage customer trust and undermine carefully controlled
00:25marketing. Meta said advertisers are responsible for reviewing AI-generated material and that
00:31millions of businesses have improved performance using its tools. The company has introduced AI
00:36labels and quality control measures while continuing to expand its image generation technology.
00:42Meta's AI tools create extra work by forcing advertisers to repeatedly check large campaigns
00:47for unwanted settings and faulty content. Advertisers said Meta remains difficult to
00:52abandon because of its reach, targeting capabilities and strong campaign results.
00:57For all things money, visit Benzinga.com.
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