00:00Tech giants including Microsoft, Google, OpenAI, Anthropic, and Meta are turning to social
00:06media influencers to win new users for their AI tools, paying creators anywhere from thousands
00:12to hundreds of thousands of dollars per deal.
00:15Spending on AI advertising has surged, with generative AI platforms topping $1 billion
00:20in U.S. digital ad spend in 2025, and influencer marketing emerging as a key front in the AI
00:27arms race.
00:28Companies are back in these efforts with Super Bowl ads, long-term creator partnerships,
00:33and perks like early product access and paid travel.
00:36As competition intensifies, creators are cashing in, though some remain cautious about tying
00:41their personal brands to fast-evolving AI products.
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