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00:02Meta is expected to surpass Google in net digital ad revenue this year,
00:06marking the first time the social media company leads the global market,
00:09according to the Wall Street Journal.
00:10A marketer projects Meta will generate over $243.46 billion in net ad revenue,
00:16compared with Google's $239.54 billion.
00:20Meta's growth is driven by products like Reels, Threads, and WhatsApp,
00:23along with AI-driven ad tools.
00:25A marketer forecasts Meta's ad growth will reach 24.1% this year,
00:29while Google's remains at 11.9%.
00:31AI is reshaping ad creation on Meta platforms,
00:34with the company reporting a $10 billion revenue run rate
00:37for its video generation tools in the fourth quarter.
00:39Meta expects capital spending of $135 billion.
00:43Reels watch time in the U.S. rose more than 30% year-over-year,
00:47supporting higher ad delivery.
00:48Meta said Reels is on track to generate $50 billion over the next 12 months.
00:52For all things money, visit Benzinga.com.
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